E-Commerce Shopping Cart

e-commerceAn e-commerce shopping cart is an integral part of your online business. It acts as a customer service representative that guides the customer throughout the purchasing process, an information board where customers can see promos and discounts you offer, and a checkout counter rolled into one. So if you are shopping for a cart, do take note:

Shopping carts are not created equal. They may appear the same but a thorough research will reveal their differences. Knowing how shopping cart services differ from one another is important when choosing what you really need.

shopping bagBegin your search by listing down your needs. The basic includes a shopping cart, a payment processing-gateway, and a process to fulfill your orders. Apart from these, are there are any other features you need? Do you need order tracking, different payment options, express checkout, product reviews, search and browse features, and real-time inventory? If you sell a number of products that do not require sophisticated shopping cart features, just choose the basic and add extras as the need arises.

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Running a large online store with a wide range of products may require several types of shopping cart features. Here, you may want to consider having all the important features that your customers need for easy searching, browsing, purchasing, checkout and order tracking.

The key when choosing which shopping cart to buy is to know your business and know what your customers are looking for.

Reviewing hundreds of shopping carts is impossible. And quite frankly, many of these are not worth a minute of your time. Narrow down your list by taking into account your budget and the features you need. From these, read product reviews as well as user reviews. Choose only the service that is suitable for your business but at the same time, appealing to your customers.

Take the free-trial.

There are a number of merchants offering free-trial for their products, say a 15-day free-trail period. Take this opportunity to test if the product suits the needs of your business. Starting with free account and working your way up is a good idea if you really don’t know which type of shopping cart service will suit you or if you don’t want to risk your money buying an unknown product.