Designing Your Web Store

WebstoreWith an increase in consumers using the internet to shop and perform business transactions, ecommerce has become the de facto (well, almost) of the online community. It is estimated that shoppers are spending billions of dollars online each year, with a few stores even outselling their offline parallels. Benefitting completely from the ecommerce boom is achievable. To keep consumers coming back, you need to create a unique ecommerce site, one that reaches beyond all levels of excellence.

When designing your ecommerce website, you should have a welcome or introduction on your home page. This statement should establish the advantages of your site, and assure those visiting that they should be comfortable doing business with you. State your purpose, express your beliefs, and let the consumer know why business done at your ecommerce outlet is always secure.

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A quality website should have smooth navigation. Categories to scan through and obvious search boxes on the site are a must. Design a simple site with large, easy to read fonts and images that will load quickly. Be sure to have a page with specific questions regarding some of your common business policies such as shipping and returns. You may also want to have a link on your home page that leads visitors to a privacy policy. This policy will ensure customers that you will never supply a third party with information they have entrusted with you. It is important for all ecommerce shops to display this declaration somewhere on their site.

Web store to worldJust as with shopping offline, customers want checkout to be as fast and easy as possible when visiting your online store. If your online store is equipped with a secure server, make your customers aware. This will put them at ease and keep them coming back. Your checkout or shopping cart needs to be just one click away so the customer can be in and out in a minimal number of steps. It is advisable to offer a variety of payment selections such as PayPal, credit and debit cards, online checks etc. Include a contact telephone number for customer support so that the customer will have assurance that they will have assistance if there is a problem with the order.

Organize a special section of your ecommerce website dedicated to special discounts and current sales. During the holiday season, have a certain portion of our website set aside for customers to purchase gift certificates.

Producing a profitable, reputable ecommerce website can be a simple task with a well-constructed site plan. Taking full advantage of the ecommerce phenomenon, you can succeed in your business marketing dream. There are many  open source ecommerce websites available. In recent years, WordPress has made significant advancement into ecommerce with extremely versatile scripts.